Maximising the Google Ad Grant for Your Animal Welfare Organisation

The Google Ad Grant gives eligible nonprofits $10,000 per month in free advertising. For animal welfare organisations, this represents an incredible opportunity to reach potential adopters, donors, and volunteers.

The best part? It's completely free advertising credit that renews monthly!

Your organisation gets:

  • $10,000 monthly advertising budget

  • Text ads on Google Search results

  • Access to Google Ads platform

  • Ability to target local searchers

Use Goolge Ads to promote:

  • Pet adoption listings

  • Fundraising campaigns

  • Volunteer recruitment

  • Emergency appeals

  • Educational resources

  • Events and programs

How to Start Getting Free Clicks from Google 🔍

1. Sign Up for Goodstack

Before applying for the Google Ad Grant, your organisation must first register with Goodstack, a platform that streamlines nonprofit access to the grant and a whole host of other goodies! This step ensures compliance and simplifies the management of your ad campaigns.

2. Apply for Google Ads Grant

Once signed up to Goodstack you get a whole host of benefits and can then continue with the Google Ads Grant application process which takes about 2 minutes. As well as Google grants you also get access to free Google Workspace for your organisation.

3. Set up your Ads

After jumping through the application hoops, you are finally ready to set up your Google ad account and start spending your free $10,000, which renews every single month! Learn how to set up your ads (or ask a volunteer to help) and start getting free traffic courtesy of Google!

 Essential Keywords to Target 🎯

  1. Local adoption searches

    • "adopt dog [city name]"

    • "cat adoption near me"

    • "animal shelter [location]"

  2. Support searches

    • "help animal shelter"

    • "volunteer with animals"

    • "donate to animal shelter"

  3. Educational topics

    • "pet care tips"

    • "new pet preparation"

Getting Help

If you need assistance:

  • Use Google's Ad Grant support

  • Join nonprofit marketing groups

  • Work with Goodstack for compliance and optimisation

  • Attend Google's free training sessions

Remember: The Google Ad Grant is a powerful tool for reaching people actively searching for ways to help animals. Used effectively, it can significantly increase your organisation's visibility and impact.

Start your Goodstack registration today to unlock $10,000 in free advertising and help more animals find homes!